JC Penny - Aviator
I am more involved in pitches and storytelling for commercials these days and am always trying to thing about original narratives. How do you tell a great story in 30 seconds? Empathy.
This story probably touched me because I identifies with this little girl and used to build all kinds of stuff in the backyard with my best friend Tracy Chapius.
The 30-second "Aviator" commercial follows a young girl, Janice, in her quest to build a rocket ship bound for the North Pole, stating "Today's the Day to Believe." The soundtrack is John Lennon's "Real Love," which was recorded by him at home as an impromptu tribute to Ono in 1977. This is only the second time Ono has allowed a John Lennon song and his recording of it to be licensed. The first time was in 1992. The commercials launched on Sunday, Nov. 11, airing during primetime on major television and cable networks, and will continue through the Christmas season. Beginning on Thanksgiving, Nov. 22, an extended version of "Aviator" will appear during movie previews in cinemas across the country.
Enjoy...
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