How Much is a Post Facility Worth?


With the proposed sale of Rainmaker to DeLuxe for a package totaling $35 million, Digital Domain's proposed $100M million public float, and a possible sale of Sony Pictures Animation for $500 million, we take a look at the value of an effects house. What is it worth, what should it be worth and just how much has Pixar affected the market.

How much is a facility worth? With the current round of sales and possible sales, it is possible to get a minor snapshot of the industry and begin to answer that question. By being a publicly traded company, you unlock massive doors to investment funding, but you also are required to disclose your financial details. It is the cost of business for a public company.

Through these public accounts we have pieced together this story about industry valuation. This article is based on publicly listed documents and not on exclusive or insider knowledge of the companies discussed. Dollar amounts are quoted in US Dollars.

One of the greatest factors in determining the price or value of a facility is its role as either contributor or owner of the primary properties -- in other words, does it make its own films or someone else's projects.

Pixar
Price $ 7.4 Billion

Sony Pictures Imageworks
Price $ 500 M

Digital Domain
Sales of $68.8 M, Est. Price $ 97 M
Not far off the $100 million price speculated in the Hollywood reporter.

DeLuxe
Sales of £366.0 M, Est. Price £ 512
Actually sold for £750

MPC
Sales of £44 M, Est. Price of £ 62
Actually sold for £52.7

Rainmaker
Sales of C$28M, Est. Price of C$39.2M
Actually sold for $31M

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