
Remember all the early features released for Ratatouille?
Well here is 4 minutes of Andrew Stanton
telling you all about Wall-E
It's a great marketing tactic to get people excited about the movie and one you could only do if you can show 4 minutes worth and not give away the movie. Good story - that's what it's about. Most 1 minute trailers give you all the funny bits and you leave the theater thinking that wasn't the movie I was sold. If you have a solid story, you go nothing to worry about showing people more and more.
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